Since 1905, Rolex has been creating prestigious and precision timepieces, including models such as the Oyster, Datejust, Daytona, Explorer, GMT-Master II, Submariner, and Sea-Dweller, making it one of the world’s best-known luxury watch brands.

Rolex is probably the world's best-known luxury watchmaker and has been in business since it was founded by Hans Wilsdorf in 1905. Wilsdorf was a German-born business person who founded Rolex while living in England. The name "Rolex" was invented in 1908 because Wilsdorf liked the sound of it, and because the name was easy to pronounce.

By the early 1920s, Rolex had moved its operation from London to Switzerland, where Wilsdorf felt it could grow as a business more competitively than in England. In 1926, Rolex debuted the first "Oyster" watch, named for its innovative performance with water- and dust-resistance. In 1931, Rolex debuted its first "Perpetual watch" that had a movement fitted with an automatic winding system. From there, Rolex persistently innovated in both marketing and product development until its current era.

Rolex prefers to focus on refining its classic assortment of product families, as opposed to regularly releasing new models. While updated Rolex watches are released on an annual basis, Rolex rarely releases entirely new models, instead focusing on elements of its existing history when it comes to product design and marketing decisions. Rolex focuses its products into a relatively narrow set of watch families, but actually, Rolex produces a vast array of products given all the various product sizes, colors, materials, and decorative options made available for markets.

Rolex watches are produced in-house by the company across its various factories in Switzerland. Rolex S.A. is currently headquartered in Geneva, Switzerland where its main operations are conducted. Rolex has separate facilities where it produces watch cases and movements, as well as special facilities to forge metal, set precious stones, and assemble final products.

Buying Rolex watches happens through the company's worldwide network of authorized dealers, as the company does not sell timepieces directly to consumers outside its single company-owned store in Geneva. Rolex as a brand is among the most popular on aBlogtoWatch and has equal interest from watch aficionados and mainstream consumers seeking luxury items and status symbols. Rolex watches are often in high demand, and finding popular models available for sale in a retail environment can be challenging.

Rolex invests heavily in marketing advertising as part of its important efforts to keep Rolex branding on people's minds around the world. Rolex watches are featured on a long list of celebrity brand ambassadors, as well as featured at numerous sporting and cultural events around the world ranging from professional racing to golf and tennis.

Rolex has a number of popular watch collections across many categories for both men and women. The Rolex Oyster Perpetual case is the starting point for the brand's successful sports and lifestyle watches, including the dress Datejust, Day/Date, and Daytona, as well as the sports Explorer, GMT-Master II, Submariner, and Sea-Dweller.

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